YPI.bg
Search, maps and a professional network in one connected property platform.
Visit website ↗ in a new tab- Project
- PropTech platform
- Market
- Bulgaria
- Our role
- From strategy to code
- Approach
- Bespoke design and development
ACTUAL SCREEN / TAKE A CLOSER LOOK ⤢
01 / THE CHALLENGE
Complex choices. A clear beginning.
Buying or renting a property rarely starts with every decision made. One person knows the neighbourhood, another has a budget, and someone else is still looking for a trusted professional. The interface needs to offer an appropriate starting point for each scenario.
For YPI.bg, we organised the public experience around finding a home and connecting with property professionals. One coherent structure links search, property presentation and professional profiles. Each part has its own role while following the same logic.
02 / THE SOLUTION
Every part has
a purpose.
Logic, structure, bespoke UX/UI design, development, SEO and GEO. Built as parts of one complete project.
Search with clear reference points
Location, property type and budget guide the choice. The catalogue and map offer two perspectives on the same task: finding the right place.
A property in context
Photographs attract attention while organised details support comparison. Connecting with the professional forms part of the next step.
The people behind the properties
Agencies, agents and developers have their own entry points. Visitors can begin with either a property or a professional partner.
A more natural start with Noura
Descriptions in a visitor's own words complement standard filters. The interface makes this option understandable and easy to discover.
03 / THE VISUAL LANGUAGE
Clarity within rich information.
With this much content, visual hierarchy is part of the functionality. Photographs, key details and actions carry different weights, so they do not all compete for attention at once.
Consistent cards, spacing and headings create a shared visual language. The same principle guides the mobile experience: key information should be easy to scan and the next action should be clear.
THE USER JOURNEY
From the first impression
to the next step.
- Choose a direction
- Refine your search
- Explore a property
- Find a professional
- Take the next step
04 / ATTENTION TO DETAIL
Quality lives
in the small decisions.
Card hierarchy
Photographs, prices and property details each have a purpose and a defined place.
Connected journeys
From catalogue to detail and from property to professional, with consistent navigation.
One system, different screens
The composition adapts to the available space rather than simply shrinking.
Content with direction.
SEO and GEO in the bigger picture.
Discoverability is part of the complete implementation. For a property platform, this means clear relationships between properties, locations and professional profiles. SEO and GEO follow the product structure, giving each page a specific subject and useful context.
05 / THE COMPLETED PROJECT
One idea.
Complete delivery.
A complete digital product where design, content and search logic work together. YPI.bg shows our approach to platforms with many connected screens and different user tasks.